About the Brand
Blue Wing is a sustainable airline brand that focuses on eco-friendly travel while also promoting ocean conservation efforts in Southeast Asia. The target audience includes environmentally conscious travelers who are passionate about ocean conservation and adventure, and the bright and playful aesthetics invite families who value sustainability and making a positive impact.
Process & Inspiration
Primary inspiration came from researching endangered ocean animals found in Southeast Asia as well as researching potential competition from other airlines servicing countries in Asia.
